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ACTIMEL SURVIVING WINTER
THE FIRST BILLBOARD DESIGNED TO BE DESTROYED.
During one of the UK’s coldest winters, just as a major storm was about to hit, we created special billboards designed to take whatever the weather threw at them. Then we let the wind, rain and cold do the rest, showing in real time what winter can do, and why your immune system deserves some extra care. Because sometimes, the best way
to beat winter is to let it win.
Actimel warns winter's sting with an immersive OOH campaign
Ad of the Day: Actimel poster shows the ravages of winter on the body
Actimel highlights winter’s toll on the body with striking billboards
Actimel special build features 'damaged' posters to show winter's impact on health
Danone reveals the harshness of winter season in dramatic OOH
Actimel warns winter's sting with an immersive OOH campaign
Ad of the Day: Actimel poster shows the ravages of winter on the body
Actimel highlights winter’s toll on the body with striking billboards
Actimel special build features 'damaged' posters to show winter's impact on health
Danone reveals the harshness of winter season in dramatic OOH
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