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BARILLA OPEN CARBONARA
THE FIRST CARBONARA EVERYONE CAN EAT.
One of the world’s most loved recipes has never been for everyone. So for Carbonara Day, Barilla created Open Carbonara: the first Carbonara everyone can finally share, regardless of dietary restrictions, beliefs or choices. Bringing together chefs from different cultures, we created one recipe that’s Halal, Kosher, vegan, lactose-free and gluten-free. Because the world’s most loved recipe should be a recipe for everyone.


INTEGRATED CAMPAIGN
BRONZE

DIGITAL & SOCIAL MEDIA DRIVEN
BRONZE
BRAND EXPERIENCE & ACTIVATION
SHORTLIST



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