top of page

BARILLA OPEN CARBONARA

THE FIRST CARBONARA EVERYONE CAN EAT.

One of the world’s most loved recipes has never been for everyone. So for Carbonara Day, Barilla created Open Carbonara: the first Carbonara everyone can finally share, regardless of dietary restrictions, beliefs or choices. Bringing together chefs from different cultures, we created one recipe that’s Halal, Kosher, vegan, lactose-free and gluten-free. Because the world’s most loved recipe should be a recipe for everyone.

CANNES LIONS LOGO
ADCI LOGO

INTEGRATED CAMPAIGN

BRONZE

ADCI LOGO

DIGITAL & SOCIAL MEDIA DRIVEN

BRONZE

BRAND EXPERIENCE & ACTIVATION

SHORTLIST

OPEN CARBONARA BARILLA
OPEN CARBONARA BARILLA
bottom of page