For the first time in 60 years, Italy failed to qualify for the World Cup. It was a cultural shock for an entire country. And even if Italians could choose not to watch it, they couldn’t stop the World Cup from being all over the internet. So ePRICE created the first browser extension that replaced World Cup content with products and activities to help Italians forget the World Cup even existed. Because sometimes, the best way to enjoy the World Cup is not to see it at all.