HEINEKEN THE OFFICE CLEANERS

WHEN YOU SEE THE CLEANERS, IT’S TIME TO SEE YOUR FRIENDS.

In Argentina, 81% of people say they work too much. So Heineken turned the only people who can reach you when you’re still at the office late, the office cleaners, into a new media. We partnered with the country’s biggest cleaning companies, turning cleaners’ uniforms and tools into invitations to close the laptop, scan a QR code and grab a free Heineken with friends. Because if the cleaners are there, you shouldn’t be.